Hélas Drops Spring 2023 Campaign
by Adriano Batista
Hélas is ushering in the arrival of Spring by unveiling their latest release! The Spring 23 collection pays homage to the effortlessly cool vibe of the 90s, allowing you to travel back in time.
As per tradition, Hélas has incorporated its iconic umbrella logo in the striking graphic visuals of its “JAZZY” and “TAROT” collections. The beloved “ALLOVER” pyjamas are back and have been revamped to perfection, just in time for the warmer season. Hélas has also brought back technical items such as the “NORTH” Wind Jacket and the “RANDO” tracksuit, in addition to the cozy “COOG” knitwear collection.
For the creative inspiration behind this collection, the Hélas team has taken us on a skate adventure to Milan. Keep an eye out for the Hélas Team’s short film, which will be released soon on their social media platforms.
Take a look at the campaign below:
Numbering Pre-Fall 2023
Honey Fucking Bunny
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