Gucci’s new Valentine’s Day campaign, “Gucci Together,” explores real love and the deep connections between people. Creative director Sabato De Sarno wants to focus on personal stories and the bonds that shape us. Photographer Tina Barney was chosen for her skill in capturing everyday life in a beautiful and meaningful way.
Using warm, lived-in homes as a setting, Barney’s photos show real couples and families connected to the fashion world. The pictures capture quiet moments and unspoken feelings: subtle looks, shared memories, and the natural feeling of being together. The videos add the characters’ own voices and stories, showing how intimacy is often found in the smallest, most emotional details.
The campaign features a range of Valentine’s Day gifts from Gucci’s newest collections. These gifts use a soft color palette of pastels and neutral shades, along with classic Gucci designs. The Gucci Horsebit 1955 Soft bags in red are shown alongside items from the Gucci Savoy travel collection and the GG Emblem collection in a new color. The gift selection also includes shoes with Horsebit or Web details, silk Flora scarves, Link to Love jewelry, Gucci eyewear, and Gucci Flora fragrances.
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Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
