The House presents the Gucci HA HA HA advertising campaign, performed by British singer-songwriter and actor Harry Styles, capturing moments of the human longing for masculine transformation. It is the natural continuation of an adventure of shared creativity that began when Gucci’s creative director, Alessandro Michele, proposed to his friend Harry Styles to develop a ‘two-headed’ collection. Presented in June 2022, Gucci HA HA HA – syneresis of the initials of ‘Harry’ and ‘Alessandro’ – is a collection that symbolizes the culmination of a creative journey for two born from a deep bond of friendship.
“I am very happy to attend the materialization of this project. I have known Alessandro for years and he has always been one of my favorite people. Watching him work always inspires me, so working on this collaboration with him has been something very special,” says Harry Styles. Now, the artist is the star of a campaign for which he not only lends himself physically in face and body, but also lets his effusive emotionality flow while assimilating all the ‘meanings’ intrinsic to the collection.
A fact evidenced by the way he plays with the scenic elements of everyday life: a chair, a plant or a sofa. And, even more so if possible, for the gestural naturalness with which he handles accessories, without giving special importance to a hat or a bag. And it is precisely a bag, the Gucci Bamboo 1947, which is integrated into the narrative of the campaign as a paradigm of the renewal of the masculine world.
Gucci HA HA HA arises from a game between two friends who decide to combine all those little oddities resulting from their quasi-childish visions. This creative resource enables tailored jackets, formal suits, coats with Prince of Wales prints and other pieces in the collection to reflect the essentiality of fashion that tends to manipulate symbols to transform them into elements of autonomy in favor of renewal. and cultural revolution.
Images and video, captured through the lens of Marck Borthwick, tell the story of this avant-garde adventure. Fruit of the interpretation of Harry Styles, the collection exhibits a masculine vanity free from hypocrisy and the false objections that conventionalism dictates. In photo after photo, Styles stages a theatrical piece that transforms the male wardrobe into a platform of freedom.
Ralph Lauren presented his Fall 2026 menswear collections in Milan yesterday. The show was held at the Palazzo Ralph Lauren and featured both the Purple Label and Polo Ralph Lauren lines.
Li-Ning made its Milan debut during Men’s Fashion Week. The FW26 show, titled The Athlete in All of Us, was staged as the city prepares to host the Winter Olympics.
Dime and Eastpak have made a collection for people who are always running late. It is designed for the last-minute dash to a flight, work, or anything else.
Levi’s has a new campaign for its Spring/Summer 2026 collection. Instead of a traditional director, the brand gave creative control to musician Dev Hynes.
For Paris Fashion Week, Puma is focusing on a single shoe. The brand has created an immersive experience called the Suede House, dedicated to the legacy of its classic Suede sneaker.
The London brand Timothy Li has released its second collection, called Series II. It is an exploration of masculinity, seen through the perspective of a boy.
Amiri has teamed up with Maison Mihara Yasuhiro for a second time. They are releasing a new version of their collaborative sneaker, this time in a blue-and-white colorway.
New Balance has launched the latest version of its football boot, the 442 v3. The design aims to integrate the brand’s sporting history with its lifestyle style.
For Pre-Fall 2026, UNDERCOVER focuses on the classic wardrobe. The collection offers contemporary versions of familiar items, combining refinement with the brand’s distinctive point of view.
Saul Nash has launched his SS26 collection. It is called EMBRACE. The name is the concept. The collection is about gesture, intimacy, and how clothes move with the body.
Meller has introduced a new project called Meller Lab. This is an experimental space for the brand. The first design from this lab is named Project 01.
Achilles Ion Gabriel is leaving Camper. The company has announced he will step down as Creative Director for both the main Camper brand and its experimental line, CAMPERLAB.
Louis Vuitton is marking ten years of its partnership with UNICEF. To celebrate, the house is releasing a special new version of its Silver Lockit pendant, this time made in yellow gold.
G-STAR presented its FW26 collection at its own headquarters in Amsterdam. The show, called Spotlight Returns, was held at RAWFACTORY, where the brand designs and houses its archive.
Gentle Monster has released its 2026 Bouquet Collection. The launch is centered on a campaign film co-directed by the musician FKA twigs and the artist Jordan Hemingway.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
