The House presents the Gucci HA HA HA advertising campaign, performed by British singer-songwriter and actor Harry Styles, capturing moments of the human longing for masculine transformation. It is the natural continuation of an adventure of shared creativity that began when Gucci’s creative director, Alessandro Michele, proposed to his friend Harry Styles to develop a ‘two-headed’ collection. Presented in June 2022, Gucci HA HA HA – syneresis of the initials of ‘Harry’ and ‘Alessandro’ – is a collection that symbolizes the culmination of a creative journey for two born from a deep bond of friendship.
“I am very happy to attend the materialization of this project. I have known Alessandro for years and he has always been one of my favorite people. Watching him work always inspires me, so working on this collaboration with him has been something very special,” says Harry Styles. Now, the artist is the star of a campaign for which he not only lends himself physically in face and body, but also lets his effusive emotionality flow while assimilating all the ‘meanings’ intrinsic to the collection.
A fact evidenced by the way he plays with the scenic elements of everyday life: a chair, a plant or a sofa. And, even more so if possible, for the gestural naturalness with which he handles accessories, without giving special importance to a hat or a bag. And it is precisely a bag, the Gucci Bamboo 1947, which is integrated into the narrative of the campaign as a paradigm of the renewal of the masculine world.
Gucci HA HA HA arises from a game between two friends who decide to combine all those little oddities resulting from their quasi-childish visions. This creative resource enables tailored jackets, formal suits, coats with Prince of Wales prints and other pieces in the collection to reflect the essentiality of fashion that tends to manipulate symbols to transform them into elements of autonomy in favor of renewal. and cultural revolution.
Images and video, captured through the lens of Marck Borthwick, tell the story of this avant-garde adventure. Fruit of the interpretation of Harry Styles, the collection exhibits a masculine vanity free from hypocrisy and the false objections that conventionalism dictates. In photo after photo, Styles stages a theatrical piece that transforms the male wardrobe into a platform of freedom.
NUMO is the kind of place that works equally well for a proper summer holiday or one of those late-season escapes where you can make summer last just a bit longer.
Presented during Berlin Art Week 2026 at The Foundry, The Overview Effect brings together an international group of artists and designers whose practices ask us to reconsider our relationship with the planet, with materials, with memory and, ultimately, with one another.
Tommy Hilfiger staged a personal New York celebration at The Plaza Hotel, presenting Spring 2027 in the legendary address where he once lived with his family.
The partnership continues to explore the universe of the London label founded by Sofia Prantera, which has built its identity by combining classical art references with counterculture and an irreverent attitude rooted in urban culture.
The shift comes with a new identity, a new headquarters, and a corporate reorganisation in which Águeda Amiano and María Fitz-James Stuart remain at the helm.
From skate culture and American suburbia to a new campaign for Bershka and Aries. Ed Templeton is taking over Barcelona with “Tomorrow Never Comes”, less a retrospective than an ongoing conversation between past and present. Free to visit from 10–20 September at Espai Metrònom.
Ann Demeulemeester unveiled its Fall/Winter 2026 campaign, shot by Nikolai von Bismarck, styled by Elodie David, and creatively directed by Stefano Gallici.
We sat with the talented Amsterdam-based designer to discuss the inspiration behind his latest collection, promoting tolerance through clothing, and why fashion still has such a problem with larger bodies.
Camiel Fortgens returned to Amsterdam Fashion Week with a Spring/Summer 2027 show set in an unexpected but familiar place: an Albert Heijn supermarket after closing hours.
Acne Paper Palais Royal has opened Rodeo, an exhibition of seventy-seven vintage photographs by Bruce of Los Angeles, curated by Vince Aletti and drawn from his private collection.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
