Paris Saint-Germain, the world’s fastest growing sports franchise, and GOAT, the official style platform of the club, have teamed up once again to launch the second edition of ‘People of Paris’, a visual campaign that showcases the global impact of football, fashion and culture through the lens of PSG and its fans.
The campaign, which follows the success of the first edition last year, features a diverse group of global icons who have shaped the club, the city and the world in their own ways, while expressing their personal style and identity.
Sen Sugano, Chief Brand Officer of GOAT Group, said: “When we first launched ‘People of Paris’, we drew inspiration from the diverse Parisian community, and the common bond that united these individuals; their love for the city and Paris Saint-Germain. This year, we’re further exploring that bond, highlighting the profound ways that PSG, the club’s fans and the city of Paris influence sports, fashion and style around the world.”
Fabien Allègre, Chief Brand Officer of Paris Saint-Germain, said: “It’s been inspiring to see the partnership between PSG and GOAT develop over the last year. With this new ‘People of Paris’ campaign, we are thrilled to showcase PSG and GOAT’s unique communities and the strong influence that fashion, and sports have globally on personal style and individual expression.”
To complement the campaign, PSG and GOAT will re-release the highly coveted Colette x Paris Saint-Germain jersey previously released for the 2015-16 season, along with new and vintage PSG apparel and merchandise, available exclusively on the GOAT app and GOAT.com/PSG.
The campaign was photographed by Thibaut Grevet and styled by Tamara Rothstein, featuring Kylian Mbappé, Warren Zaïre-Emery, Nuno Mendes, Ousmane Dembélé, Randal Kolo Muani, Kang-in Lee, Ronaldinho Gaúcho, Dev Hynes, Sarah Andelman, Jenn Abeyratne, Edmond Luu, Johanna Tordjman, Dinos, Mory Sacko and Fatou Diawara.
Check it out below:
