GERRIT JACOB Spring/Summer 2024
by Gabriel Córdoba Acosta
With menswear month and its respective fashion weeks over, Berlin-based German designer and illustrator GERRIT JACOB has found the perfect moment to return to the industry’s news and present “The Traitor”, his Spring/Summer 2024 collection in which he confronts the tension of class rebellion masquerading as selling out.
Unveiled yesterday in lookbook format, the line consists of 12 looks, all unisex and inspired by what Jacob calls “the universal language of the working class”, sportswear and teenage existentialism/nihilism in the urban sprawl of Gregg Araki’s Doom Generation.
Teenagers (in general) tend to be very prone to act on impulse and experience quite a few outbursts, but there are moments when, even if you’re past that stage of life, they suddenly come back, no matter how mature you are, and hey, if they come in the form of high-contrast combinations like Gerrit’s, they’re welcome, like that moment between the sunset of one’s dreams and the monotonous reality of the street casino chain, where Gerrit finds inspiration and creates his iconoclastic aerodynamic motifs, welcome they are, like that moment between the dusk of one’s dreams and the drab reality of the street casino chain, where Gerrit finds inspiration and creates his iconoclastic, streamlined motifs and applies them to new fabrics, like denim jersey and white leather. The German’s unmistakable silhouettes do the rest and complete the concept, where the basic principle of subversion is realised as traditional luxury craftsmanship takes on grittier dimensions.
Regrettably, the word luxury sometimes does not fit very well with the meaning of loyalty and is more connected to power and corruption, themes that G.J. questions through this proposal. In this sector, and any other, there have always been social classes, some more open and others more closed, and as far as the latter is concerned, there are numerous requests to be able to be part of it, whether lying or not. This is something that makes the designer particularly nervous, and that sentiment is expressed through his bold aesthetic and cheeky prints.
In the end, as an evolving dialogue between Jacob’s growing community and ambitious vision for the brand, this collection asks only one thing of anyone who chooses to wear it: sell the dream. Check out the GERRIT JACOB Spring/Summer 24 collection below:











Members of the Rage Spring/Summer 2024
C.R.E.O.L.E. Spring/Summer 2024
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Patta and Nike reunite for “The New Wave,” a capsule collection centered on the Air Max 90, a silhouette deeply embedded in sneaker culture.
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
This collection is about function, simplicity, and the kind of clothes that disappear on your body so you can just move.
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
This summer, Jacquemus brings its French Riviera-inspired vision to the Greek islands.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
More than ever, the students of the Academy were in search for meaning and substance, which made this show a beautiful experience.
The 1990s Japanese rave scene existed in a whirl of distorted visuals, speedcore beats, and DIY rebellion.
K-Gold Temporary Gallery presents Blue Moon, a solo exhibition by Greek artist Yorgos Maraziotis, running from July 12 to August 31, 2025.
Kith and ASICS have joined forces once again for their latest Vintage Tech collection, bringing new life to classic sneaker designs for summer 2025.
Pride month is here, and to celebrate it, Cooper Koch has starred in the Calvin Klein campaign.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
Levi’s transformed its role as Primavera Sound Barcelona’s exclusive denim partner into a full-scale experience this year.
Rombaut’s expansion into swimwear feels less like a product launch and more like a natural progression.
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.