GANT’s FW24 Collection: A 75-Year Celebration of American Sportswear
by Adriano Batista
GANT is thrilled to unveil its FW24 collection, a tribute to 75 years of timeless style. Alongside the main Fall/Winter 2024 line, GANT is introducing a limited-edition Anniversary Collection as a special homage to its rich heritage.
“We’ve achieved incredible things over the past 75 years and we’re incredibly proud of our heritage and our unique archive, which houses several thousand vintage GANT garments from the past seven decades,” states Christopher Bastin, GANT’s Creative Director. “We continue to honor our legacy as one of the original American sportswear brands with the 75th Anniversary collection, which features elevated collegiate classics as well as limited-edition replicas of our favorite archive pieces,” he adds.
The collection, spearheaded by a limited run of archive replicas, incorporates the iconic heavy ruggers, a garment synonymous with GANT. This selection is inspired by archival pieces from the GANT Sport archive of 1990 or unique items acquired from a vintage dealer in South Korea, like a classic bleached 1980s rugger. Alongside, an essential: Oxford shirts in striped poplin, twill, and flannel, all inspired by pieces from the 1950s onwards.
One of the favorite garments from GANT’s extensive archive, the 1980s leather varsity jacket, is reinvented with the finest vegetable-tanned leather. Similarly, a classic Ivy Harrington jacket from 1997 is updated from its original soft yellow to a light olive khaki hue. A replica of a 1980s nautical crewneck, featuring the GANT inscription in nautical flags, also forms part of the collection, along with accessories like 5-panel caps with the old-school “G” logo and silk ties in paisley and striped patterns.
Check out the campaign images below:
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