GANT unveiled its FW21 campaign, “The Future of American Sportswear” challenging conformity with an all-star cast made up of passionate artists and thought leaders who represent the GANT community.
“We want to show who the real GANT is — that the brand is equal parts heritage and progressive,” says EVP of Brand, Eleonore Säll. “GANT has been on a tremendous brand journey this past year, and this campaign is the culmination of our efforts, where we reclaim our position as the future of American sportswear.”
Fronting the campaign are South London born poet Sonny Hall, The Serpent’s Mathilde Warnier, Welsh singer/songwriter Joseph Talbot, cellist and polymuse Kelsey Lu (known for her varied musical collaborations including Blood Orange, Skrillex, Solange and Florence + the Machine), Brazilian-born musician, model and actor Kelvin Bueno, alongside English actor, musician and music producer Eliot Sumner. Together they find the space where challenging conformity intersects with aspirations for the future, and breathe authenticity into the campaign with an inspirational message of openness and daring.
With this campaign, the brand has chosen to work with individuals who represent these ideals, and who also strive to challenge the status quo. GANT’s brand purpose is to always challenge conformity, to stay curious, creative and have the courage to question societal norms in order to Never Stop Learning.
Additionally, the campaign film features the poem, Never Conforming To Second Hand Air, which was written by Sonny Hall specifically for GANT, and is recited by members of the cast. This poem is a call to action to be true to oneself and promotes the idea of an inclusive community where everyone is welcome.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.