To celebrate Valentine’s Day, Fursac unveiled a limited-edition Chambray shirt that mixes workwear and Western styles, both of which are big parts of Fursac’s look. The shirt is versatile—you can wear it with or without a tie, buttoned up or open.

The embroidery on the shirt is inspired by the silver tips you often see on Western shirts, but here it’s shaped like red hearts, fitting the Valentine’s theme. The collar is designed to age naturally over time, which will make the red hearts stand out even more. The fabric might fade a bit with wear, but that just adds to its character, like how love changes and grows.

Check out the campaign images below: