On the anniversary of the Global Climate Strike, one of the most iconic dates in the climate fight, one of the chapters of Greta Thunberg’s Climate Movement Fridays For Future unveils “The Denial” – a new spot by FRED & FARID Los Angeles produced by ‘dream’. The spot illustrates our denial about the climate crisis with a metaphor: running into a wall. It is literally what we are doing today when it comes to climate change.

For decades now, climate activists & scientists have highlighted the dangerous effects of global warming on the earth. Heatwaves, droughts, wildfires, and floods are happening at an alarming rate, and 200 species are disappearing every day from the face of the earth, never to return. These effects impact everyone and are most devastating to our most vulnerable: the poorest and younger generations. Since it was launched in 2008 by Greta Thunberg, Fridays for Future has represented GenZ activists everywhere. Its mission is to point to the science, and call for those in power to take the facts seriously, and act accordingly.

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