For Sun, Sea And Sky: MR PORTER Launches Summer Stories Campaign
by Adriano Batista
MR PORTER is thrilled to announce the launch of its highly anticipated campaign, MR PORTER Summer Stories. This campaign takes you on a captivating journey through a series of multi-faceted chapters, showcasing the epitome of global summer style. Spanning three exciting months, this campaign showcases MR PORTER’s exceptional high-summer collection, featuring a remarkable lineup of 125 brands, including eight new additions, along with 49 exclusive ranges. From ready-to-wear and swimwear to shoes, accessories, luxury watches, jewelry, and lifestyle products, the curated selection provides the ultimate one-stop destination for the season.
Presented in five captivating chapters, MR PORTER Summer Stories captures all the essential elements for your warm-weather wardrobe. From vacation-inspired attire and laid-back styles to the most coveted new watches and jewelry of the season, each chapter offers something truly extraordinary.
Kicking off the campaign is the For Sun, Sea And Sky chapter, which presents carefully curated essentials for your high-summer getaway. Embrace poolside style with a range of casualwear and swimwear, including luxurious pool loungers from the new brand Oliver James Lilos and exclusive eyewear from TOM FORD and British brand Kimeze. Highlights of this chapter include high-summer pieces from LOEWE, Vilebrequin, and Frescobol Carioca, as well as an exclusive collection from CHERRY LA. Notably, the chapter showcases a collaboration between artisan brand Karu Research and Small Talk, offering a range of exclusive shirts, trousers, and jackets. Each piece is meticulously crafted using heritage Indian techniques and features hand-illustrated details. Additionally, you’ll find an array of exclusive summer shoes from renowned footwear brands Castañer, VINNY’s, and Mulo.
Check out the campaign below:
Don’t miss out on the extraordinary For Sun, Sea And Sky edit. Explore and shop this exquisite collection by visiting MR PORTER’s website today.
Elevated Comfort: Dior x Birkenstock
Capturing the Rhythm: Malick Sidibé’s Joyful Glimpse of Mali’s Liberation
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
