The MSGM Men’s Fall/Winter 2025 “Follow the Rabbit” collection, takes us on a journey of transformation. Starting with playful innocence, the collection gradually darkens, reflecting the passage from childhood to a more complex, sometimes unsettling reality.

This evolution is influenced by films like Donnie Darko and Gummo, capturing the rebellious spirit and societal shifts of a generation. These films, with their themes of societal collapse, parallel worlds, and adolescent rebellion, provide a framework for the collection’s exploration of destruction and introspection.

The collection blends sartorial style with psychedelic and punk aesthetics. Washed denim and “wrinkled” pieces introduce a sense of irregularity, while “Softcore” graphics and the “I love mushrooms” slogan evoke a visionary, experimental era.

The looks captured by Bruce LaBruce adds another layer of depth. His work, known for its bold exploration of narcissism and hedonism, mirrors the collection’s focus on individuality and self-expression. Check it out below: