Ferragamo Pre-Spring 2024
by Gabriel Córdoba Acosta
Something that is keeping a large part of the world on tenterhooks is the HBO series Succession, which in addition to conquering viewers for the plot between the members of the protagonist family, has meant a before and after in the fashion industry, as this series has introduced or encouraged the development of a new style or movement called quiet luxury, in which logos take a second or third place and what predominates are the rich materials with which the garments themselves are made.
To a certain extent, the series in question could be related to the Resort 2024 collection that the Italian luxury fashion house Ferragamo has just presented, since the meaning of the word family and the multigenerational archetypes of the Italian family, indispensable elements in Succession, are part of what has inspired the current creative director of the firm, Maximilian Davis. But this is not the only reason, but also the complete absence of logos, minimalist silhouettes, and the craftsmanship employed in the development of the line.
“I get the sense that, in Italy, even the pieces that people wear at home have a sense of luxury through the craftsmanship of their creation,” says Davis in the press release sent out by the brand. “Here, a luxurious way of dressing is considered through an everyday elegance that I find incredibly inspiring.”
This luxury Davis speaks of is represented above all by the high-quality fabrics used in pieces reminiscent of the 1940s, 1980s, or 1990s, such as lightweight but structured natté wool, used in both tailored pieces and sportswear; compact nubuck suede that makes it firmly hold the shape of the garments; flocked denim, developed to resemble velvet; double-sided cashmere and many more. These materials are reinforced with details in the form of twisted rope, which appears on the sandals and is taken from a 1956 shoe, or 1980s Ferragamo lighter fittings, taken from a Christmas catalog, visible on the bags.
Accessories, an indispensable part of the fashion house, add further complexity to the collection and incorporate a new range of modern classics, based on graphic lines and geometric shapes that distort symmetries with precise elegance.
Maximilian Davis has established a new language in the brand and it is more than palpable. Check out Ferragamo’s Resort 2024 collection below:
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