“Boats symbolise adventure and discovery, but they also embody the hope of a safe haven or the ability to survive in a hostile environment. While conveying images borned from great mythological epics, nowadays, they are also symbolically linked to the migration crisis”. –Vittoria Matarrese, Curator of Order and Progress


To celebrate the 13th edition of Firenze4Ever LUISAVIAROMA has created a collaboration that promises to be spectacular: the creative genius Patricia Field, internationally renowned stylist who invented the signature looks of Sex & The City and who was nominated for an Oscar for best costume design with The Devil Wears Prada, joins the fashion and luxury e-commerce LUISAVIAROMA.

LUISAVIAROMA exclusively offered the stylist pieces of the new Fall/Winter 2016 collections with which she will carry out a StyleLab in one of the most iconic locations in Florence, a photoshoot that will definitely set next season’s trends with a splurge of imagination and unforgettable looks!



The flamboyant stylist and designer from New York arrived to Florence accompanied by Scooter LaForge, who for some years now has been designing customer made garments for Patricia, resulting of contemporary, modern and daring pieces. LaForge has been a pioneer in creating artworks on clothes, along with the unforgettable Jean-Michel Basquiat, who in the 70’’s and 80’s. La Forge is now a mature artist full of possibilities with a very positive and exciting approach; a style perfectly aligned with a vanguard character of LUISAVIAROMA.



Esteban Cortazar (Designer)

Patricia Field’s career has been linked to art since its beginnings – “Basquiat used to come to my store when he didn’t even have a place to live, he would stay there painting sweatshirts and jumpsuits. I have had a strong relationship with artists since then, and now this movement is re- emerging with young and original artists, it’s becoming a post-primitive to an impressionist art movement” – says the stylist and confirms this idea with a Capsule Collection Collaboration created exclusively for LVR with the participation of several artists: Jody Morlock, Suzan Pitt, Iris Barbee Bonner and Scooter LaForge. All great promises of the contemporary art scene.


Hector Zamora and Maria de Medeiros (Portuguese actress)


Marco Ruiz and Rodrigo Feliz

This encounter between fashion and art could only take place in scenery like Firenze4Ever, which twice a year brings together in Florence all the leading figures in the fashion, music and art worlds, to trigger a storm of ideas that work as inspiration for future projects.

LUISAVIAROMA is characterized for supporting charitable causes and Firenze4Ever is a platform to promote and publicize various projects, from the fight against gender violence to supporting children’s foundations.

This year, to celebrate the event, LUISAVIAROMA created The Bridge of Love, a conceptual installation that symbolizes the desire to give hope to people living in serious difficulty and that aims to raise awareness on the refugees crisis. All the funds collected in the Firenze4Ever gala dinner will go towards the UN Refugees Agency (UNHCR).

Furthermore, LUISAVIAROMA is part of Everything Starts With a Hug*, a project that continues with the awareness campaigns, and has linked its most recent contemporary art project, that took place last May at the Palais de Tokyo in Paris, the fashion and luxury e-commerce supported the latest work of artist Héctor Zamora.


Orlan (artist)

Zamora’s performance entitled Order and Progress consisted on an intervention in which several workers dismantled wooden boats using only hand tools, without any electrical appliances.

“Boats symbolise adventure and discovery, but they also embody the hope of a safe haven or the ability to survive in a hostile environment. While conveying images borned from great mythological epics, nowadays, they are also symbolically linked to the migration crisis.”Vittoria Matarrese explained us.


The socio-political dimension of the project plays a key role in the artist’s aesthetic approach. The concept of loss and control is communicated through strong graphic and architectural components, adapting perfectly to the space. The event was held at ORBE NY, a flexible and dynamic space, in collaboration with SAM Art Projects, a non- profit organization that aims to promote and preserve the work of contemporary artists from non-Western countries, encouraging artistic exchanges to create cultural ties between Europe and the rest of the world.


LUISAVIAROMA has supported the Mexican artist from the beginning of his career through to his recent international success. The company reunites with Héctor Zamora after his most recent appearance at the Havana Biennial Art Exhibition.



The flexible and changing space of the Palais de Tokyo, the sound of the hammers banging the wood and the silence of the crowd that walked around the exposition set up a disturbing atmosphere, creating awareness on a problematic that is forcing the thousands of people around the world to abandon their homes, a crisis that neither the world of fashion and art can ignore.