Farfetch x SWEAR “MYSWEAR” Customisable Luxury Footwear
by Adriano Batista
Farfetch, the online platform for the world’s best fashion boutiques, has partnered with London- based footwear brand SWEAR to launch the world’s first online luxury footwear customisation platform, MYSWEAR. The launch of the platform will combine 20 years of heritage with state of the art 3D modelling technology and expert artisanal Portuguese craftsmanship.
MYSWEAR will allow customers to play designer by experimenting with 3D technology to create their own fully customisable bespoke footwear design on Farfetch.com. Each customer will have access to a choice of 16 different silhouettes and over 80 combinations of the finest materials and fresh colourways: from sumptuous Nappa leathers, suedes and metallics to ethically sourced exotic skins such as python, ostrich and crocodile. There is also a final option to further personalise by adding embossed or foil initials. The finished designs will be handmade in Portugal using traditional artisanal craftsmanship.
To celebrate the launch, Farfetch and SWEAR have worked with 50 ambassadors to create their own unique pair of MYSWEAR shoes. These collaborators work across a range of creative fields such as music, art and acting and include the likes of Singer-Songwriter Sky Ferreira and Model Barbara Palvin. Each of them will bring their own inspired touch to their pair. You can see it on Farfetch.com.
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