FANTASTIC GREEN – The eco-project by MSGM is a challenge and an encouragement
by Luca Imbimbo
“To all the people that have the courage to change. To go beyond circumstances, beyond the present.”
Simple words to move the conscience and highlight a need: altruism.
Altruism for the people.
Altruism for the world.
Altruism for the future.
Today, one of the best ways to be altruist is to be green, and the fashion system is starting to understand that (step-by-step).
The project FANTASTIC GREEN by MSGM pushes the very concept of (eco)sustainability in a new dimension: fresh, cracked, contextualized.
Sweatshirts, t-shirts, trousers, and shorts, in green, pink, light blue, and white, are entirely made of certified organic cotton (GOTS and BCI). Items are dyed using special agents that reduce the level of polluting emissions close to zero. Prints are produced with biodegradable water-based textile inks, made with natural-origin ingredients and without the use of chemicals.
FANTASTIC GREEN is more than a collection. It’s a starting point. It’s the point 0, 1, 2, 3, 4, 5… It’s a different way to conceive the fashion itself. For the brand, this means sustainable creations, such as the new components used in the production and the distribution of the clothing: hangers and plastic bags that are 100% recycled and recyclable, and inner labels made of recycled polyester.
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