EDWIN Fall/Winter 2025 Lookbook
by Adriano Batista
In the fall of 2025, EDWIN looks back to move forward. The brand’s latest collection draws inspiration from a specific place and moment: the ‘UraHara’ movement of 1990s Tokyo.
The name ‘UraHara’ is short for ura-Harajuku. It means “hidden Harajuku.” This small area, just a few blocks tucked between Harajuku and Aoyama, is where modern Japanese streetwear found its voice. It was creative, rebellious, and entirely its own.
EDWIN’s new collection channels that spirit. The clothes blend streetwear essentials with cool graphics and unique cuts. You see considered layering, intricate detailing, and vibrant color contrasts. Each piece feels like it has something to say, a touch of individuality pulled from Tokyo’s underground.
This is a fresh take on modern streetwear, designed for everyday wear. The collection captures the energy of urban culture without losing the essence of what made UraHara special: the idea that style is personal, intentional, and just a little bit hidden.
Check out the lookbook images below:
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