Dolce & Gabbana #DGFAMILY
by Adriano Batista
Domenico Dolce and Stefano Gabbana dedicate a special project to the family. This important value has been center stage in the Dolce&Gabbana world and immortalized in many advertising campaigns. Using the potential of new digital platforms, #DGFAMILY was created to celebrate the family in a unconventional way, creating a global digital album which crosses Italian borders with photographic contributions from all over the world.
The www.dolcegabbana.com/dgfamily/ website was created to collect family portraits uploaded by users which will be the subject of the online family album #DGFAMILY. The pictures can portray family in all its different forms, including today’s and yesterday’s generations – from the 1900s until today – but must resemble the family concept in the brand’s recent advertisement campaigns in terms of attitude, poses and ambiance. There will be a moodboard for registered users to consult for inspiration. Users will be able to easily upload their family pictures, either through their own Facebook profile or by registering directly on the DG Family website, and add the Dolce&Gabbana logo to have the chance of participating in a global celebration of family values.
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