Dockers Spring/Summer 2023 campaign
by Gabriel Córdoba Acosta
Originality is often defined as a quality that some people possess. Sometimes it can be something very precious, and as we say, not everyone manages to be original, no matter how hard they try. But those who do are the protagonists (and ambassadors) of the Spring/Summer 23 campaign of the American brand Dockers, all of them increasingly inspired: Lil Dre, Jordan Poole, Johny Salido, Maud Le Car, Matthias Dandois, and Tatiana Ringsby.
As we’ve already told you, originality is innate, it can’t be bought or inherited. And according to Dockers, if you want to get closer to being original you have to look inside yourself and bring out the best. This argument/spirit is something that has a lot to do with the exciting new campaign we’re talking about called “Live Original”.
The brand’s home city of San Francisco (California) has been the main source of inspiration and with it everything that goes with it, such as the people who live there, the ideas, and some special places. The campaign has already been presented and has a clear objective, which is to demonstrate that originality is not about being the first to do something, but about what you do and how you do it. An example of this would be the brand taking the classic khaki trouser and transforming it into an everyday casual style staple. It’s a story that combines the optimism, authenticity, and creativity of the Californian lifestyle.
Check out the images from Dockers’ Spring/Summer 23 “Live Original” campaign:
The Traveller
Slam Jam Celebrates the 150th Anniversary of the Iconic Levi’s®️ 501®️
Saint Laurent Rive Droite in Paris is presenting an exhibition of work by the American artist Maximilian Schubert.
Moncler’s new campaign brings together two lifelong friends: Al Pacino and Robert De Niro.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
The Dominic Albano Collection introduces the Sand Tank. This minimalist piece is designed to honor fluidity, identity, and freedom.
For its Fall/Winter 2025 collection, FOUND continues to explore the space between its two influences: South Asian tradition and rural Americana.
The Spanish actress Ester Expósito, the brand’s global ambassador, invites everyone to step inside this kaleidoscopic world.
Stepping into “Bass” by Steve McQueen at the Schaulager Basel is like entering a space where sound and light become living, shaped atmospheres.
Vivobarefoot has released a new version of its performance shoe, the Primus Flow.
Dior revisits the world of skiing for its Spring 2026 Lifestyle Capsule.
The collaboration, launching in June 2025, reimagines this emblematic design for a new generation.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Italian brand Fiorucci hosts an intimate dinner in Milan celebrating Jason Hendrik Hansma’s immersive solo exhibition
MM6 Maison Margiela and Salomon present their Fall/Winter 2025 collaboration.
His work focuses not on the game itself, but on the culture that surrounds it.
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
From October through December, loose silhouettes become the most versatile trend.
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.
Kapten & Son has expanded its core range with the Essential Colours Collection.
Ruslan photographed by Alba Cámara and styled by Nora Hausmann, in exclusive for Fucking Young! Online.
8IGB Community Clothing presents its Spring/Summer 2026 collection, titled ANTITHESIS.
Adam Sattrup photographed and styled by Jacek Szopik, in exclusive for Fucking Young! Online.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
SATISFY and Oakley have reunited for their sixth collaboration.
Maison Kitsuné and the British heritage brand Hunter have joined for their first collaboration.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
Burberry’s new campaign, “It’s Always Burberry Weather: Postcards from London,” celebrates its heritage in outerwear.
The long-running collaboration between Moncler and JW Anderson returns.
Yohei Ohno captured by the lens of Valeria Vargas and styled by Iris Lima, in exclusive for Fucking Young! Online.
This project builds on past apparel collections, reinterpreting the classic Nike Air Force 3 Low through NIGO’s unique perspective.
