For the Dior Men Spring 2024 collection, Kim Jones takes a fresh approach to men’s fashion, reimagining its core elements. A new identity shines through in a campaign featuring singer, dancer, and composer Jimin, who’s not just an ambassador but also a close friend of the Maison.

Amidst the blend of graphic purity and bucolic romanticism, the visuals reflect a reinvention of the codes: architectural construction softens and flows in favor of comfort and practicality, redefining the role of modern tailoring.

Sometimes soft, sometimes preppy, knitwear takes center stage with twisted turtlenecks and cashmere pieces adorned with removable scarves. House symbols get a fresh twist, with the signature “DIOR” sprawled across sleeveless sweaters and the CD Diamond transformed into a rhomboid pattern. Timelessness takes the spotlight, including the Hit the Road backpack.

It’s an ode to excellence that explores the many facets of the Dior silhouette.

Check out the campaign images shot by Alasdair McLellan below: