Dior debuts its first virtual capsule for Gran Turismo 7
by Adriano Batista
Dior has entered the gaming world with a special capsule collection designed by Kim Jones for Gran Turismo 7, the latest installment of the popular racing game series, exclusive to PlayStation 4 and PlayStation 5. The capsule, which is only available in the game, was unveiled at the Gran Turismo World Series 2023, held on December 2 and 3 in Barcelona, where the finalists wore the Dior accessories.
The collection blends the Dior heritage with the spirit of motorsport, featuring driving gloves, a cap with the “Dior” embroidery and Diorizon shoes, inspired by rally shoes, with an ankle strap and the “Dior” logo and Dior Oblique jacquard.
The capsule is a tribute to the sporty values and the creative vision that Dior and Gran Turismo share.
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