What if we proposed a hedonistic getaway to a ghost amusement park, designed as a playground where you could indulge your every desire? Maybe you would say yes or even no. But if we told you that you would go hand in hand with Diesel and its current creative director Glenn Martens, that would be a different story, wouldn’t it? It sure would. To join this experience we just need to know what your pleasure is. Don’t be afraid, everything is allowed.
Nobody’s bitter for a sweet and we all like to be naughty and enjoy the pleasure to the fullest, but let’s be serious and behave ourselves, even if it’s just for a little while. We don’t want to play with your feelings anymore and we were telling you all this to introduce you to the new campaign of the Italian brand, which I’m sure you’ll love as soon as you see it and you’ll understand everything we told you at the beginning.
Mr. Martens along with art director Chris Simmonds and photographer Johnny Dufort have put their brilliant minds together to imagine creating the campaign in question, in which the main plot centres on a lively fun house populated by pleasure-seeking customers dressed in the brand’s clothing who are encouraged to let their deepest impulses be their guide. “Pleasure Island is all-inclusive in every way.
Featuring a cast of models dressed from top to bottom in the brand’s latest novelties, the images represent the breadth of genders, races, body types, and ages that make up the Diesel crowd. The concept reflects our embrace of defiant individualism and self-expression in all its forms. Everyone is invited to be themselves. Join the party in the wave pool. Strut your stuff in the club, and most of all have fun and give it your all on the stairs and in the bathroom, where unexpected encounters are not a hindrance.
The campaign features highlights from the collection, from an Oval D top or suit to Super Logo menswear pieces. There’s faded denim in corset silhouettes, peeling camouflage, monster cargo trousers, and couture-inspired silhouettes. The fashion reflects the attitude at Pleasure Island: uninhibited, sexy, and broadly curious. Play up your leading man complex in looks from the Pop, Utility, Denim, and Artisanal ranges of the Diesel SS23 show by Glenn Martens.
And for those who prefer to combine showmanship with comfort, you’ll find the Diesel underwear collection, inspired by the 90s and paired with watches and jewelry from the accessories line. At Pleasure Island, there is an exit for every preference.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.
Haitian contemporary artist Manuel Mathieu, known for his work exploring memory, history and materiality, just launched his first fragrance line and now embraces olfaction as an artistic medium. A collection of three unisex perfumes, where each scent… »
Miquel Villena, Nil Frago and Hugo Gonzalez photographed by Carlos Venegas and styled by Magda Rodriguez & Soll Matallana, in exclusive for Fucking Young! Online.
From June 2nd to 8th, the festival will highlight the region’s thriving music scene, showcasing everything from experimental pop to underground electronic beats.
To celebrate the beginning of summer, the world’s first large-scale 360-degree nomadic concert experience, has announced its extraordinary roster of global talent.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
