DESIGUAL: The transformation continues.
by Fucking Young!
Spanish brand DESIGUAL continues its “Transformation Plan”. Just a few days ago, during a mind-bending brand show at its headquarters in Barcelona, the brand presented its new logo: rotated 180 degrees.
“Renewing our identity as a brand is one of the pillars of our transformation process that will allow us to achieve our goals, in addition to the redefinition of the product and the optimization of the distribution network in which we have also advanced. At Desigual, we are committed to a purpose-oriented business model. People mobilize and build their preference for a brand because behind it there is a reason for being, a story. Ours is to awaken the creativity that we all have inside. That’s why we create products that allow us to provide a personalized shopping experience throughout the journey with the brand ” – Explain Guillem Gallego, Chief Marketing Officer.
“EL LOVE” is the collection for Spring/Summer 2020, that we could see on the catwalk between a performance of light, music and special effects, choreographed by Fidel Buika, who began making us travel to our origins with the appearance of the first logo of DESIGUAL “the Humans” created by the illustrator Peret in 1986. Over 60 people on the stage, including models and dancers… transport all the audience to places like Hawaii, India or Ibiza through the vibrant soundtrack designed by LowkeyMoves artists.
“EL LOVE” is a new step forward in terms of quality, innovation, sustainability, and diversity. A declaration of intentions: colorful, universal, contemporary, original and respectful. “EL LOVE” speaks about love what we are. Show ourselves to others without fear. To mix. To be the best version of us and respect and love all around us. Also, DESIGUAL confirms that they will continue its collaborations with guest artists like Miranda Makaroff, Monsieur Lacroix, Okuda San Miguel or Jordi Mollá.
Sure you will not feel the same as we feel sitting there, but we leave you some backstage photos below:
www.desigual.com
Jayson Tatum Joins the Jordan Brand and What Went Down at the Jumpman House during Paris Fashion Week
Fashion Week Tunis 2019
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
For Spring/Summer 2025, Racer Worldwide drops a piece of jewelry that turns nostalgia into fashion.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.
