David Beckham bodywear for H&M – Still Life
by Adriano Batista
This first David Beckham bodywear collection for H&M presents the nine key products in their most basic form to highlight the quality of the design.
To create the ultimate bodywear collection, it’s all about finding the perfect garment with the perfect detailing, like the most comfortable elastic for a brief, with a label which does not scratch along with seams which do not rub against the body. It has to be the right shade of grey for a long-length vest; the perfect sleeve length for a fitted T-shirt. David and his design team worked with pieces from David’s own wardrobe, incorporating David’s own unique style aesthetic in order to create and build a meaningful bodywear brand from the outset. It’s why the waistband branding is minimal: instead, the signature is found in the design of the pieces themselves.
This first collection presents the nine key products: There are four underpant styles – briefs, trunks, boxer briefs and woven boxers; three tops – David’s perfect T-shirt, vest and Henley; and then two bodywear styles – pyjama bottoms, and also long johns, the secret favourite undergarment of many men in the colder months. cotton is used throughout, with the right elastane in the briefs, trunks, T-shirt and vest to still have a soft feel. Cotton waffle is used in the Henley and long-john, and a special finish on the 100% cotton pyjamas to ensure they retain their shape. The collection is a first in a long- term partnership with H&M, which will seasonally develop with new styles, new fabrics and new patterns which will all follow the quality-focused blueprint of David’s new classics.
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