David Beckham is joining forces with French skincare company Biotherm, to launch his own grooming and skincare kit. “I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together.” – said Beckham.
Before bringing out his own grooming and skincare kit, the former professional footballer will first front campaigns for the brand’s Aquapower Gel moisturiser and the Force Supreme range.
“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership,” said David Fridlevski, Biotherm General Manager. “It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”
The David Beckham x Biotherm Homme range will be launched in 2017.
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