COS Fall/Winter 2023 campaign
by Gabriel Córdoba Acosta
COS is another brand that, like Calvin Klein, has decided to get ahead of the cold and the falling leaves to present its Fall/Winter 23 campaign, which pays homage to the brand’s design roots and introduces a new take on what is known as timeless style.
Starring Curtis Harding, Will Poulter, and Kelela, among others, the campaign celebrates the creativity and talent of every person featured in the images. This is portrayed by Daniel Jackson, the photographer who has shot every one of the talented cast members wearing the garments from the upcoming collection, which have been given great attention to craftsmanship, quality, and detail.
The clothing’s soothing tones are empowering to the wearer, in part because of the shoulder pads on some of the garments shown in the photographs, and it does its primary function of keeping the wearer warm without losing any of the styles. The long, oversized wool coats confirm this. Layering is another of the trends reflected in the line, enhancing shapes and proportions and giving way to tailored cuts in the lower garments, and tailoring is also present.
Ultimately, the campaign highlights the different energy that each individual has, encapsulating the mood of the season.
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