Although we are still in the middle of summer, some fashion brands are already warming up and preparing for Fall/Winter. One of the first to do so and, consequently, to unveil its corresponding campaign has been the American brand Calvin Klein, starring A-list celebrities such as Kid Cudi and Jung Kook.

The two artists, along with the rest of the stars that make up the cast, have been photographed wearing the brand’s garments by the photographic duo Inez & Vinoodh. In the case of Cudi, he appears with a sensual and defiant attitude wearing a denim jacket and underwear. At the same time, Kook also wears dark denim with a gender-neutral vibe from CK’s upcoming collection.

Jonathan Bottomley, global marketing director, commented on the unveiling of the campaign: “This fall campaign is a celebration of Calvin Klein’s most iconic products, featuring brand ambassadors who are shaping the culture of today. It’s the next iteration of our strategy to reshape the image of the brand, reclaiming our core equities of confidence and sensuality, while igniting Calvin’s unique ability to create culture.”

Calvin Klein’s team knows very well what they want. By the looks of it they are achieving every one of their goals, as they are choosing very carefully and strategically brand ambassadors, each selected for the kind of authentic relationship they have with the brand and the ability to appeal to audiences in key markets, as Jonathan said.

See the images from the Calvin Klein Fall 2023 campaign below: