Dior taps Tomorrow X Together as brand ambassadors
by Gabriel Córdoba Acosta
Every day of the year that passes brings fresh news related to the musical genre that currently reigns supreme in most of the world: K-POP. The latest is related to the appointment of the music group Tomorrow X Together (better known as TXT) as brand ambassadors for the men’s line of the French fashion house Dior.
Kim Jones and his team were quick to see before anyone else how well the singers who make up the band represent the spirit and style of the company. This beautiful relationship has already begun to develop successfully, as Dior Men’s creative director designed the outfits worn by the quintet at the Lollapalooza festival in Chicago.
What’s next for Tomorrow X Together and Dior? We’ll find out soon.
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