Concrete Flower by Atelierpmp
by Eduardo G.
Colour blooming over the grey of urban sprawl – an homage to the art of graffiti. Once again, the house of AtelierPMP brings us a fragrance that is both modern and excitingly different. Following up on the success of their debut ‘Dreckig bleiben’ – elected by Gala as their 2013 “Perfume of the Year“ – proprietors Stefanie Mayr and Daniel Plettenberg have once more carved out a new perfume concept which wanders consciously from the beaten track of the perfume world, concocting a fragrance as distinctive as it is ideological: Concrete Flower – an homage to the art of graffiti.
The name Concrete Flower seems at first contradictory – evoking as it does urbanity and nature in a single breath. Yet Concrete Flower is anything but a contradiction. It is, instead, a tribute to the movement that succeeds in making our cities truly more colourful and fascinating while lending a voice to society: graffiti. From thousand-year-old cave paintings and gossip on the walls of ancient Pompeii it has woven its way through the millennia – through 70s gang culture and on to today’s stars like Banksy. As a political form it finds its intellectual foundations in street art; from guerrilla gardening to stencilling and urban knitting. An artistic expression which draws from a huge palette – from murals as tall as buildings to the cryptic scribblings of the street.
To create ”a crackingly fresh alternative to dreariness“ was the challenge we offered star perfumer Mark Buxton – a maestro usually found creating for such houses as Comme des Garcons Fragrances, Givenchy and Cartier. The result: a fragrance that comes on with the force of graffiti, that hints briefly at concrete and blasts of colour, but that primarily resonates with the beauty and power of nature – a scent for a liberated world.
concreteflowerperfume.com
Prada Menswear Fall/Winter 2014 Campaign
Aldo Fall/Winter 2014 Campaign
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
