Concept Korea unveils at New York Fashion Week three fashion movies showcasing the FW22 collections of the three designers: EENK, NOHANT and UL:KIN.
The EENK movie is directed by Yoon Byul. Korean top models appear on stage, creating an
reminiscent atmosphere of an old trunk show space where nostalgic fashion can be felt.
The NOHANT movie is directed by Jo Won-jun unfolds dreamlike storytelling with the BGM
of the song ‘FNTSY’ by Hwang So-yoon, who is in charge of the vocals and guitar of the band New Boy.
UL:KIN story is lead by trending stars from ‘Street Woman Fighter’. This fashion film directed by visual art group Segaji shows the crowded parties at club in Seoul, and the lonely wreckage left behind after the end of all entertaiments.
Concept Korea is a program hosted by the Ministry of Culture, Sports, and Tourism and supervised by the Korean Creative Content Agency to support the global advancement of Korean fashion brand playing a role in promoting globally the potential and dynamism of Korean fashion by conducting events as well as digital runway shows.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
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