Casablanca Fall/Winter 2023 Campaign
by Adriano Batista
Shot in the vibrant city of Beirut, CASABLANCA‘s Fall/Winter 2023 campaign titled “Love Against War,” aims to shine a spotlight on the resilience and kindness that define humanity even in the midst of conflict. War may bring destruction and despair, but within its shadows lies an untold tale of courage, compassion, and love that transcends the boundaries imposed by violence. The campaign imagery reflects this paradox, illustrating that amidst the backdrop of war and pain, the passion for beauty, love, and the simple right to live conquers all.
This narrative finds its roots in the same powerful story that inspired the collection, as shared by Maya Chantout, the art director and a close friend of Charaf Tajer. It’s a story of ordinary young people who risk everything to find joy in a land overshadowed by fear and bombardment. For them, simply gathering to celebrate becomes an act of courage and resistance. “Love Against War” seeks to unveil the largely untold stories of real lives in Syria, where beauty and devastation coexist in a delicate balance.
Maya Chantout, who experienced the pain of leaving her beloved Syria due to the war in 2012, reflects on the resilience and strength of her friends and grandparents who chose to stay. Their unwavering humanity, their ability to find hope and cherish life even in the darkest times, serves as an inspiration.
Charaf Tajer, the founder and creative director of Casablanca, emphasizes the importance of celebrating and cherishing life in any condition. He sees this campaign as a reminder that in every war-torn country, people are simply humans, becoming resilient in the face of political crises just to live.
In his words, “It’s a reminder to celebrate and cherish life in any condition, and is a lesson we should all learn from them. With this campaign, it is important for us to show the paradox of finding love and beauty, where there is pain and destruction. It’s easy to see the world in black and white. Good or evil. Happiness or pain. War or peace. But in reality, we are surrounded by nuance, colors, and shades.”
Check out the campaign images below:









You can explore and shop the collection on casablancaparis.com, knowing that it carries a profound message of hope and unity.
CREDITS
Creative Director – Charaf Tajar @charaftajer
Photography – Remi Ferrantes @pastremi
Styling – Helena Tejedor @helenatejedor
Art Director – Maya Chantout @mayachantout
Models – Nour Rizkh @nourrizkh, Nadia Khaya @nadia_khaya, Ali Latif @ali.latif_, Abas Abdirazaq
Production – 1505 Studio @1505studio
Post-production: @atelier_99
Executive Producers – Samer Fleihan @samerfl_ Jad, Jad Rahme @jadrahme
Hair & Make-up – Remah Jammoul @remahjammoul Mo Rida_morida
Set Design – Hanady Medlej @hanadymedlej
Local Wardrobe – Les Wardrobbers @leswardrobber
MULBERRY x PAUL SMITH
Introducing KENZO-PACE: The Second Release Of The Debut Sneaker Series From Kenzo By Nigo
Alexis Otero captured by the lens of Lucas Lei, in exclusive for Fucking Young! Online.
Levi’s® is celebrating Oasis’ long-awaited reunion with a new collection that combines the band’s iconic style with classic denim.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
The Palau Reial de Pedralbes provided the perfect backdrop as IED Barcelona unveiled its 21st Fashioners of the World showcase.
This season, Camper unveils its first collaboration with ISSEY MIYAKE’s Peu Form, designed by Satoshi Kondo.
A collection that exudes freshness, confidence, and a desire to write a new page in the history of the Maison.
“Poison Ivy” tells the story of a transfer student’s dangerous fixation with his school’s golden boy.
Aitor Santomé’s AHOY Diary on Board is a glitter-drenched, holographic love letter to queer joy, fashion, and the magic of the open sea.
Louis Vuitton has introduced its latest Silver Lockit 2025 collection, developed in partnership with Felix, the brand’s Ambassador and UNICEF Goodwill Ambassador for Korea.
The Salomon XT-6 wasn’t made for sidewalks. Born for punishing mountain trails and ultra-distance races, its technical DNA speaks to wilderness endurance.
Stéphane Ashpool has opened Souvenir Pigalle at 17 Rue Duperré, a place built on his memories of growing up in Pigalle.
The book challenges narrow ideas of beauty and masculinity by simply letting men exist, unpolished and unapologetic, across generations.
The Guggenheim Museum Bilbao has opened the Barbara Kruger exhibition, Another day. Another night., curated by Lekha Hileman Waitoller and sponsored by Occident. This exhibition expands her audience and influence while pushing the limits of modern art… »
Forget ironed polos and pristine blazers. Peter Wu’s Spring/Summer 2026 collection is a tribute to the thrifted sweaters, the cut-off Dickies, the flannel pajama pants worn to early morning lectures.
Amsterdam’s Daily Paper has teamed up with Oakley to reimagine the Gascan sunglasses, combining streetwear storytelling with technical innovation.
Berlin’s KitKat Club became the perfect runway for #DAMUR’s Spring/Summer 2026 collection, “Get Wet.”
COLRS unveiled its Spring/Summer 2026 collection “JUMPING FENCES” during Berlin Fashion Week, bottling the reckless energy of a Brazilian summer.
On July 1st at Berlin’s old Tempelhof Airport, BALLETSHOFER staged a runway show that challenged how we dress for travel.
At Berlin Fashion Week, Andrej Gronau presented its Spring/Summer 2026 collection, Alpine Fiction.
At Berlin Fashion Week, Orange Culture unveiled its Spring/Summer 2026 collection, “In the Shadows.”
Berlin Fashion Week served as the stage for SF1OG’s SS26 collection, a deeply personal examination of love’s darker edges, obsession, fragility, and emotional unraveling.
Lenny aka Futura 2000, took the time to speak with us ahead of the exclusive launch.
This summer, Ludovic de Saint Sernin revisits Fire Island to relaunch its swim line with a campaign steeped in erotic freedom and community reverence.
Chitose Abe remains one of the most avant-garde voices of her generation, capable of injecting freshness, desire, and direction into a fashion that needs it more than ever.
K-Way’s new men’s summer collection focuses on keeping things cool, comfortable, and practical.
PUMA and JJJJound have done it again. Their latest collaboration takes the spiked silhouette of the 1999 PUMA Mostro and strips it down to its essentials.
This Pride month, The Barcelona EDITION isn’t just waving a flag—it’s becoming one. From graphic art explosions to drag royalty brunches, the hotel pulses with a raw, vivid celebration of queer creativity, inclusion, and unfiltered joy.