Fall/Winter 2023 season is still underway and as we get deeper into it, we are discovering the advertising campaigns of the hottest brands in the market, such as Carhartt WIP, which in this case has been shot in New York and is set in the 90s.

Daniel Derro Regan, a Californian photographer based in the Big Apple, captured the images that reflect the aforementioned 90s vibe and the underground style that prevails in the city, fitting in very well with the contrasts and shadows in the photos. In them, the models appear in different locations wearing clothes from the corresponding collection, ranging from outerwear such as varsity jackets and utility waistcoats, to knitted jumpers, graphic shirts and t-shirts, trousers and more…

Teleport to New York City by viewing the images from the latest Carhartt WIP campaign: