Do you remember that last February, days before Daniel Lee’s long-awaited debut show as creative director of British fashion house Burberry, the first campaign under the designer’s direction was unveiled? Well, this one has had a sequel, and it was launched today.

Following the same aesthetic line as last time, the images and video that make up the campaign, photographed by Tyrone Lebone, continue to patent and successfully introduce the house’s new logo and the Equestrian Knight emblem (also known as EKD).

In addition, Burberry has expanded its family of ambassadors to include such like-minded figures as Georgia May Jagger and Son Heung-Min.

What do you think of the direction the British fashion house Burberry is taking? Have a look at the images below and judge for yourself: