Burberry Unveiled SS16 Campaign on Snapchat!
by Adriano Batista
Burberry unveiled its Spring/Summer 2016 campaign live as it was shot by Mario Testino, on Snapchat!
“We wanted to play with the traditional format of an advertising campaign to make it much more immediate and accessible just as we did with our runway show last month. Creatively this is incredibly exciting as we are totally focused on capturing the energy and the rawness of the shoot and sharing it the moment it happens.” – said Christopher Bailey, Burberry Chief Creative and Chief Executive Officer
“I am so excited to be a part of this industry first with Christopher and Burberry. With the Snapchat Campaign we are hoping to change the way in which the industry traditionally views and treats fashion campaigns, opening up a completely new way of capturing and sharing content–with the result being much more instant and genuine.” – said Mario Testino
Lars Burmeister by Philippe Vogelenzang
Storytailors Spring/Summer 2016
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