February 20th, 2023, has been on the calendars of all fashion professionals and lovers of fashion since the moment it was announced. In case you don’t know what we’re talking about, this date would mark the debut of Daniel Lee as creative director of the iconic British fashion house Burberry.

Many have categorized the collection presented during London Fashion Week as the rebirth of the house, but let’s be honest, and although the show was fantastic, which it was, the brand has never been at a point where it has had to be rescued because it has always had the most reputable designers of the moment, like Riccardo Tisci or Christopher Bailey, who by the way attended the event, as well as other friends of the brand like Skepta, Lennon Gallagher, Naomi Campbell, Jason Statham, and Rosie Huntington-Whiteley.

As you can see, no one wanted to miss the show, and they all decided to heed the brand’s call to come to London’s Kennington Park, the location of the show and a place that symbolizes the connection between Burberry’s history and outdoor exploration. The set was designed by Daniel himself and inspired by the house’s late 19th and early 20th-century tents, which evoked a cozy atmosphere that provided warmth and protection from the elements.

The Lee Era has begun, and for your information, it is very different from the period he was at Bottega Veneta. It features boldly colored checks, blanket coats, and knitwear, along with an evolution of the Equestrian Knight design (EKD), which we saw a little of in the recently unveiled campaign images.

Everything goes big, and yes, sometimes size does matter, and D.L. likes trench coats to be oversized and have faux fur-trimmed lapels. Burberry masters coats, there’s no one who does it better, and to corroborate this, the brand has decided to go one step further and deconstruct and exaggerate them – just ask the wool and aviator jackets, they know what we’re talking about. The local thread is reinforced with tartan-inspired pleated kilts over trousers, chunky Aran and argyle jumpers, and British motifs like the English rose.

In terms of footwear and accessories, several items were unveiled that will soon become must-haves of the season, including rubber equestrian rain boots, XL sneakers, and bags with the outdoor aesthetic that Burberry is known for. Oh, and let’s not forget the fur hats and hand-knitted duck hats. Keep an eye on it, because once it goes on sale you’ll be seeing a lot of it on the high street.

Check out the collection below: