Bottega Veneta Summer 2024 campaign
by Gabriel Córdoba Acosta
After ranking in the top five of Lyst’s latest list of the hottest brands of the last four months of 2023, Italian fashion house Bottega Veneta, creatively directed by Matthieu Blazy, has unveiled its Summer 2024 advertising campaign and corresponding collection.
With influences from around the world, the line expands from the Italian trilogy to a global range of references and inspirations, both natural and human. From tailoring to innovative shaped coats, and from the most classic shirts to the most avant-garde and groundbreaking trouser skirt. BV celebrates the pleasure of dressing up, of being whoever you want to be, and of travelling through the imagination as well as the world.
In this case, the firm and its team traveled to Tokyo to photograph the campaign images in different settings. Alec Soth was in charge of doing it and making sure it exuded energy, imagination, and playfulness. Of his involvement with the campaign and the designer, the photographer said: “When I encounter Matthieu’s work, I am in two worlds simultaneously. One is profoundly physical – a world of craftsmanship that engages all of the senses – and the other is the stuff of dreams. My guiding approach to the campaign was playfulness. The playgrounds felt like a metaphor for Matthieu’s whimsical imagination. I wanted to bring the same spirit of colorful serendipity to my pictures.”
Matthieu Blazy for his part said: “An Odyssey: a journey that is both free and hopeful. Playgrounds are spaces of freedom, joy, experimentation, and discovery. They’re places where you can invent your own adventures, take risks, experience yourself in different ways.”
The Bottega Veneta Summer 2024 collection is an embrace of the physical and personal journey. Check out the campaign images below:
Canada Goose and KidSuper present collaboration together
ROA Spring/Summer 2024 Campaign
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
Luxury house TOM FORD, creatively directed by Haider Ackermann, presented its Spring/Summer 2026 collection at Paris Fashion Week.
For its Spring/Summer 2026 collection, Casablanca finds its rhythm in house music.
