ROA has launched its Spring/Summer 2024 collection, inspired by its origins in the Dolomites. The collection reflects the brand’s values of authenticity, functionality, and adaptability, as well as its connection to the land and the culture of Trentino Alto Adige.

The campaign was shot by Anders Edström. The location was Hotel Briol, a historic and family-run hotel in the Val d’Isarco, surrounded by the alpine meadows of the Alto Adige region. The hotel, which dates back to 1928, has a simple and genuine style that matches ROA’s philosophy of blending the past and the present.

Check out the campaign images below: