“BOLD” collection is the latest from GENTLE MONSTER
by Gabriel Córdoba Acosta
GENTLE MONSTER introduces its newest collection, “BOLD”, which will be available from 2023 and will be launched annually with different themes portraying bold attempts as variations of the line.
The first BOLD offering, titled “Galaxy of 9 Evenings”, featuring stars and celestial bodies, epitomizes the intrepid, dauntless spirit of GENTLE MONSTER. The campaign starring Momo Ndiaye, Muriel Seiquer, Ilias Loopmans, and Willa Devereux illustrates a serendipitous and transcendent phenomenon: the birth of a galaxy.
This theme was inspired by the remarkable attempts made in the 1966 art project “9 Evenings: Theatre and Engineering” that blurred the boundaries between the realms of art and science. GENTLE MONSTER showcases its own striking brand identity and boundless multidisciplinary artistry through its newest collection, “BOLD.”
Which of the sunglasses would you choose? Take a look at the campaign below and pick your favorites:
FALCUM
VAIN x McDonald’s
actual
“BOLD” collection is the latest from GENTLE MONSTER
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