Blue Tab: Levi’s Celebrates the Art of Japanese Denim
by Adriano Batista
Levi’s has a long history with denim. The new Blue Tab™ collection continues this story, focusing on a specific and respected source: Japanese denim. This line is the brand’s most refined offering, a premium group of garments that respects old methods and includes modern elements.
The entire collection is built around premium Japanese denim. The approach is one of care, where technique and a clear vision combine. The clothing features elevated tailoring and utilitarian shapes that feel sculptural. Classic silhouettes are changed with intricate details, creating something new.
For men, the collection mixes traditional workwear with a current elegance. The Naval Sack Coat takes inspiration from functional 1940s sailor gear, now updated with a quilted lining and donut buttons. The Type I Jacket has a slightly cropped fit with fitted sleeves. Other tops, like the Work Shirt and Fishtail Parka, represent a polished version of Americana.
The pants follow this principle. The Naval Flare Pants reimagine sailor pants in denim made on the famous Kaihara loom. The Marker Loose has a relaxed shape, and the men’s 505® Jeans are offered in a special Made in Japan version.
Photographer Juergen Teller shot the campaign. His images place the collection’s silhouettes in the calm setting of a traditional Japanese sento, or bathhouse. Each picture contains nods to Japanese artistry, mirroring the unique character and high quality of the denim itself.
Check it out below:
The latest Blue Tab™ collection will be at select Levi’s® stores and online. Every garment has the distinctive Blue Tab™ label, marking it as part of this specific, premium take on denim.
Inside the Punk-Erotic, Unapologetically Queer World of Yo Homo Deluxe
CAMPERLAB Reimagines The EKI Shoe
KVRT STVFF is known for clothing that serves the body. Their underwear and swimwear act as a neutral layer, designed to move with the wearer. Their new line of jeans follows this path exactly.
The new campaign’s message is straightforward: “STILL PELOTAS. STILL GOT BALLS. SINCE 1995.”
Tate McRae’s latest single, “TIT FOR TAT,” arrives at a moment of high momentum, coming just after two MTV VMA wins and in the thick of her sold-out Miss Possessive Arena Tour.
Abigail Smith’s first collection for the brand will be available in stores and online from early 2026.
The white line painted on the asphalt replaces the traditional runway. For MM6 Maison Margiela, the show happens in the open air, with the city as its setting.
For DenzilPatrick’s Spring/Summer 2026, the show is not just on the runway. It flows out into the streets of London.
German brand BOSS, creatively directed by Marco Falcioni, presented its Spring/Summer 2026 collection during Milan Fashion Week.
Maison Kitsuné takes the American classic, the Autry Medalist sneaker, and filters it through a distinct Parisian point of view.
G-Star’s new project, Anatomic Denim, is built on a simple premise: denim should follow the body, not fight it.
The new Oakley Latitude Fall/Winter 2025 collection looks to nature not for peace, but for performance. It is shaped by the idea of “silent chaos,” drawing from the strength of a parachute and the fluid adaptability of… »
The festival, set for June 4th to 6th with events spanning a full week, has announced 150 artists.
We sat down with Mariah, The Scientist to talk about music and fashion, her first memories with UGG, and the emotions fuelling Hearts Sold Separately.
A new collaboration between Wales Bonner and Stüssy explores the shared ground between two distinct worlds.
Saint Laurent has reopened its flagship on Milan’s famed via Montenapoleone.
MELLER’s new collection starts with a simple question: what if you didn’t have to choose? The campaign, “Lose Your Head(s),” is a direct challenge to the idea that you can only wear one pair of sunglasses at a time.
HARRI SS26 builds a connection between the art you observe and the art you live with.
The latest MW collection from BERSHKA Men reimagines preppy style with a contemporary edge.
Lanvin has a new signature color. It is called Lanvin Blue, and it is more than just a shade.
Dr. Martens doesn’t really do “quiet launches.” Last night, the brand crashed into Madrid’s Casa Música with the kind of energy only it can summon.
For their first collection with LOEWE, designers Jack McCollough and Lazaro Hernandez begin not with a grand reveal, but with an introduction.
Gucci presents a new short film, “The Tiger,” directed by Spike Jonze and Halina Reijn.
Diesel, creatively directed by Glenn Martens, presented its Spring/Summer 2026 collection during Milan Fashion Week.
Loghan Troadec’s “Le Portrait d’un Paysan” collection feels like a memory. It calls back to a specific time and place, built from the raw material of a childhood spent outdoors.
Patrick Church’s new exhibition is called “I Tried.” The title is a confession. It is a declaration.
A$AP Rocky’s Moncler Genius collection is a direct shot of energy. It takes the brand’s signature style and turns up the volume.
A brand can feel like a place. For wetheknot, that place is Lisbon, but the idea is much bigger. The new FW25 collection, “From and Around,” makes that clear.
The release of a new sneaker often follows a familiar pattern. But the collaboration between Patta and Nike for the Air Max DN8 follows a different rhythm. It is built around an idea: “Get… »
This fall, Anthony Vaccarello invites artist Tiona Nekkia McClodden to present a new exhibition, ONDINE’S SUITE.
British fashion house Burberry, creatively directed by Daniel Lee, presented its Spring/Summer 2026 collection during London Fashion Week.
With his new single “Ghost on the Radio” about to drop, we sat down to talk eras, video games, and why recycled fungus might just be the future of tour fashion.
