This month BLEND Magazine releases an unconventionally themed issue: Soft Sell, Hard Sell. BLEND Magazine’s editor in chief wanted to present advertising as an underestimated art form and tell the story of the masters that are responsible for making it. People like Wilbert Das, the former creative director of advertising driven brand DIESEL, to Hans Ulrich Obrist (ranked number one in Art Review’s annual top 100 of most influential people in the art industry). From advertising legend George Lois to photographer of Benetton’s legendary campaigns Oliviero Toscani.

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