Big Boys Cuddling Club Launches Debut Collection
by Adriano B.
BBCC, a new brand in the world of slow-fashion, has launched its debut collection of embroidered t-shirts and tote bags. The brand draws inspiration from self-exploration and the power of repetitive words.
The flagship product is an oversized black t-shirt with yellow embroidery, bearing the words “Big Boys Cuddling Club.” This statement piece embodies the brand’s ethos of self-expression, self-discovery, and self-love. The color combination of black and yellow is meant to evoke a vintage, old-movie feel, while still having an industrial edge. The collection also features a large tote bag with embroidery, all crafted in Ukraine.
Yaroslav Lerman, a seasoned creative professional with experience working for global brands such as Puma, McDonald’s, and Pepsi, founded the project. The brand aims to challenge traditional gender norms and promote inclusivity through playful and subversive designs. “BBCC is a performance that declares life to be a performance,” says Lerman.
For the brand’s launch, Lerman collaborated with aspiring Ukrainian photographer Ihnat Aliiev, casting people he has known for some time and likes. The result is a unique blend of storytelling, fashion, and art that captures the brand’s warm, blurred, and uplifting vibe.
BBCC intends to create timeless pieces that will last beyond trends, challenging the fast-paced and wasteful nature of the fashion industry. With a focus on limited-edition releases, the brand aims to create artifacts that provoke self-exploration and spark conversations.
The first drop includes an oversized black t-shirt with yellow embroidery, as well as a large tote bag. Additional options in white (with blue embroidery) and pink (with green embroidery) will be available in the coming weeks. Pre-orders are currently open, with shipping scheduled to begin on April 20th.
Take a look at the collection below:
Severe Nature “Militia” 2023 Campaign
The Savoir-Faire Behind the Dior Men’s Gardener’s Jacket
Diesel presents the Spring/Summer 2024 collection, designed by Glenn Martens, during Milan Fashion Week in front of 7,000 people.
Milan Fashion Week was the setting chosen by the Italian brand Moncler to present to the world its new collaboration with the singer and now designer Pharrell Williams.
Together they have designed a collection specializing… »
“Doing It All Wrong Since 2011” is a publication that offers an unprecedented glimpse into Zigerli’s remarkable body of work.
In a creative collaboration that signals a distinctive shift in the brand’s identity, DITA joined forces with BeGood Studios for their Fall/Winter 2023 Campaign.
The SS24 ‘Sleepless Night’ collection from DET BLEV SENT is a nod to Berlin’s 90s underground rave scene.
Renowned production house CANADA teams up with Pull&Bear, choosing an airport where PB Airline takes off to spin a lighthearted tale that explores the timeless fabric in all its forms.
To capture the essence of this collection, the Hélas team ventured to the heart of Paris, making a pitstop at the legendary funfair in the Jardin des Tuileries.
In the Men’s SS24 Red September collection, we witness fashion as contemporary therapy, where the soul is turned inside out, and seams become expressions of the self.
Celebrating 20 years of Billionaire Boys Club’s Diamonds & Dollars artwork, Clarks Originals joins the party.
Natasha Zinko unveils her Spring/Summer 2024 collection during London Fashion Week.
This collection is all about a three-part journey – bloom, grow, blossom.
This introspective journey invites us to dive deep into the human psyche, challenging the norms of our digital age and prompting reflection on our relentless pursuit of self-approval.
The collection itself is a harmonious blend of Carne Bollente’s signature illustrations and Virón’s tribute to nature and human well-being.
The lookbook for NAMESAKE’s FW23 collection, “Silk Road,” is out, and it’s all about capturing the essence of the sporting spirit and Y2K aesthetics that define the brand.
Studio Wenjüe Lu unveiled their Collection 2023 with a presentation and performance piece titled “NEITHER” during New York Fashion Week.
This new venture aims to take the Reebok brand to even greater heights through innovative products and collaborations.
This collection, now available on MR PORTER, is a blend of 234 pieces spanning from ready-to-wear to accessories and footwear.
Daniel Lee – the new chief creative officer of Burberry Group showed his SS’24 collection for the house celebrating the British garden and modernizing the silhouette of Burberry’s key piece.
Actresses Úrsula Corberó and Greta Lee star alongside actor and brand ambassador Stéphane Bak in the new campaign that celebrates the symbiosis between LOEWE Perfumes and the natural world.
Mowalola showed its Spring/Summer 2024 collection during London Fashion Week.
ALVARO MARS, the Spanish designer with a predilection for classic Spanish iconography, has given us something to ponder with his latest creation.
Within this proposed wardrobe, athletic silhouettes blend harmoniously with tailored outerwear, carefully combined to embody the brand’s universe, and made from washable linen, combined for the first time with graphic tees.
The star of this collection is, without a doubt, the iconic Dr. Martens 1460 boot.
Emeerree, a rising star in the fashion scene, just snagged the prestigious Mercedes-Benz Fashion Talent award at its 22nd edition.
LUAR caused a sensation during NYFW with its Spring/Summer 2024 proposal, designed by founder and creative director Raul Lopez.
American brand GUESS USA unveils new collection and corresponding advertising campaign, shot by Eli Russel Linnetz.
Bershka is hitting a milestone – it’s turning 25, and they’re celebrating in style with a limited edition capsule collection titled GENERATION BERSHKA.
Moldova’s fashion scene just got a dose of high-tech coolness with the second edition of the Moldovan Brands Runway.
The show stayed true to Tanner Fletcher’s commitment to diversity, empowerment, and shattering stereotypes.
