Beyond Retro is rethinking the idea of the souvenir. This month, the vintage retailer launches the Pennate Bag, a tote made to be used for years, constructed entirely from pre-loved textiles. This isn’t a mass-produced item; it’s a direct challenge to fast fashion and disposable culture.

The concept is simple but smart. Each Beyond Retro store will carry its own exclusive design, representing cities like Brighton, London, Bristol, Helsinki, and Stockholm. They have taken the classic tourist tote and reimagined it as something sustainable and genuinely unique. Because every bag is made from discarded denim, no two are ever the same. The designs are laser-etched in-house, avoiding wasteful printing methods.

This approach turns a simple bag into something more. It becomes a collectible emblem of a place, but also of a principle. It represents a circular ethos where old materials are not waste, but the source of new products.

As the company notes, this has always been their goal: to make the old new and relevant. The Pennate Bag is a practical item you might carry every day, but it’s also a quiet comment on consumption. It asks us to consider where things come from and where they end up. It’s a bag for life, in every sense of the word.

Check it out below: