“We believe in the artists, the free spirits, the era definers. The self-expressors. The boundary pushers. We believe in the rule breakers who defy expectations. We believe in making music, moments and memories. And that the future is yours.”
For its new season campaign, Bershka traveled to London’s coolest boroughs and beyond to find the up-and-comers: the new talent shaping the future of culture in the UK. The artists. Style breakers. Rhymers. Dancers. Thought provokers. The darers.
Through their different forms of self-expression – from writing and performing to modelling and activism – these 13 movers and shakers have earned street-cred, audiences and followers around the world.
They embody the energy, open-mindedness, and the honesty of their generation. And by being genuine, believing in themselves, putting themselves out there, and staying one step ahead, they are engaging with like-minded people who share their beliefs.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
