“We believe in the artists, the free spirits, the era definers. The self-expressors. The boundary pushers. We believe in the rule breakers who defy expectations. We believe in making music, moments and memories. And that the future is yours.”
For its new season campaign, Bershka traveled to London’s coolest boroughs and beyond to find the up-and-comers: the new talent shaping the future of culture in the UK. The artists. Style breakers. Rhymers. Dancers. Thought provokers. The darers.
Through their different forms of self-expression – from writing and performing to modelling and activism – these 13 movers and shakers have earned street-cred, audiences and followers around the world.
They embody the energy, open-mindedness, and the honesty of their generation. And by being genuine, believing in themselves, putting themselves out there, and staying one step ahead, they are engaging with like-minded people who share their beliefs.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.
