Beautiful Struggles Fall 2022 Campaign
by Sami Lakouait
In an ever-accelerating world, the human mind is constantly flooded with information. Everything is at the touch of your finger, any product is available instantly and we are always chasing the next moment, worrying about missing a memory. If we can‘t get it immediately, we do not want it. The appreciation of the here and now dwindles. For fall 2022, BEAUTIFUL STRUGGLES looks at the characteristic trait of impatience and how one can mutate into a state of calm.
The color palette consists of the brand’s continuous tones of white, black and beige – accentuated by lavender and purple. Lavender has a long history in herbal medicine and is believed to reduce anxieties and calm your spirit. Print motifs underline the collection theme through a variety of executions and techniques. Fabrics are chosen meticulously in order to emphasize BEAUTIFUL STRUGGLES’ DNA of blending contemporary fashion and elevated streetstyle.
Proteus
Namaqua – an Artivist brand at the intersection of art and politics, fashion, and activism.
Patta and Joe Freshgoods have reunited for a new collaboration titled “PattaGoods.” This is their first capsule collection, uniting two independent, Black-owned brands.
Ruben Pols lensed by Alfonso Anton Cornelis and styled by Giorgio Branduardi, in exclusive for Fucking Young! Online.
The collection arrives as basketball’s global popularity grows, with a significant number of European players now in the league.
Milko Boyarov has unveiled the campaign for his “Core” jewelry collection, photographed by Ivan Ivanov.
Iranian-French brand ZGeneration, founded by Mohammad Amin, made its off-schedule Paris debut, combining sustainability with social activism.
The British Fashion Council has revealed the winners of The Fashion Awards 2025, presented by Pandora.
Balenciaga has launched its end-of-year gifting campaign, titled “Handpicked Signatures.”
Alberto Brown photographed by Javier Atienza and styled by Reyes Campos García & Álvaro Kasto, in exclusive for Fucking Young! Online.
Trashy Clothing and Olive Odyssey have announced a collaboration centered on Palestinian craft and land.
Daniil at Francina Models photographed by Mattia DB and styled by Ginn Ahouanto, in exclusive for Fucking Young! Online.
The Amsterdam-based brand Daily Paper has partnered with the Municipality of Amsterdam and adidas to celebrate the reopening of a local landmark: the street football court known as the “Adidasplein”.
DAVID CATALAN unveiled its Fall/Winter 2025 campaign, photographed by Dulce Daniel and styled by Alexandra P. Soler.
New Era and the Barcelona-based jewelry firm TwoJeys have launched their first collaborative collection.
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.
Pigmentarium has launched a new fragrance, La Petite Mort, created in collaboration with the artist Adonxs.
Kith has opened its first flagship store in the United Kingdom on London’s Regent Street.
The Spanish footwear brand Victoria is marking its 110th anniversary.
Maison&Objet Intérieurs Hong Kong is returning this December with an even more exciting and immersive experience for design lovers and professionals alike.
DSQUARED2 presents its Pre-Fall 2026 men’s collection with the idea that “life is a game.”
The collection focuses on the genuine spirit of the season, highlighting spontaneous gatherings, laughter among friends, and the feeling of a free-spirited winter.
AMIRI has opened its first European flagship boutique in Milan.
Vivobarefoot introduces the Sensus Moc Lace-Up Leather, a shoe that connects a traditional design to a modern barefoot philosophy.
The first cover story of Fucking Young!’s DREAMCORE issue features models Davin Brunson & Bell Hinova.
Our friends from PUMP! are hosting the night of the year: Black Friday reimagined as an editorial moment with sharp lines, strong color, and underwear taking the lead.
A Shaded View on Fashion Film returned for its 17th edition with founder and curator Diane Pernet at the helm, reaffirming her role as one of fashion film’s most uncompromising advocates.
Gucci will present its 2027 Cruise Collection in New York on May 16, 2026.
The selection offers options for men of all ages, including brothers, sons, fathers, uncles, and grandfathers.
