Bad Bunny and Kendall Jenner Embrace the Spirit of ‘Gucci Ancora’ in Gucci Valigeria Campaign
by Adriano Batista
Bad Bunny and Kendall Jenner are the fresh faces of Gucci Valigeria. The latest campaign from the House embraces the spirit of “Gucci Ancora” as a celebration of love that embodies the essence of the Gucci community.
Set in an airport, the campaign delves into the intricacies of companionship during travel through the creative lens of Anthony Seklaoui. The images capture the fleeting essence of Kendall Jenner and Bad Bunny’s stroll through the airport, redefining the glamour of the nineties jet set.
Their casually chic and spontaneous looks complement the timeless elegance that characterizes the House’s travel collections. Kendall Jenner and Bad Bunny showcase pieces from the iconic Gucci Savoy collection, including GG Supreme travel bags in various sizes, backpacks, hard-shell suitcases, and rolling luggage. Each piece is adorned with a blend of design elements inspired by the House’s heritage, such as the GG monogram and/or Gucci’s iconic stripe. The campaign also introduces innovative designs featuring embossed GG-patterned rubberized leather and fluorescent leather details.
In the Valigeria campaign, Gucci pays homage to its founding history while ushering in a new era of adventure and luxury travel in line with the vision of its Creative Director, Sabato De Sarno.
Check out the campaign images below:
Credits:
Creative Direction: Sabato De Sarno
Art Direction: Riccardo Zanola
Direction: Nikita Kuzmeko
Photography: Anthony Seklaoui
Styling: Alastair McKimm
Talents: Kendall Jenner and Bad Bunny
Makeup for KJ: Mary Phillips
Makeup for BB: Mira Chai Hyde
Hair: Paul Hanlon
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