Made to B-USED the philosophy of the brand founded by the young creative Francesco Santoro is simple and incisive. The garments – authentically made in Italy – are the result of a meticulous process in which the search for materials and elements gives character and exclusivity to each piece.

B-USED one is an evergreen luxury that disregards the seasonal trends. It is a fast fashion that does not circumvent the high-quality (everything is handmade) and likes younger people.

For the AI19-20 campaign – art-directed by Veronica Carmen Massa and shot by Francesca di Fazio – it was decided to bring out the most rock aspect of the brand, which thus became a key element of the entire collection.

GOD OF MUSIC, that’s the name, is a powerful tribute to the musical icons of the 80s and 90s.

Follow B-USED on Instagram @bused_official

Art Directed and styled by Veronica Carmen Massa
Photographed by Francesca di Fazio
Hair by Anastasia Coppola
Style Assistant: Natalia Kraus
Models: Marco Basile and Alfredo Pignatelli
Video by Claudio Vitiello