AWARE Fall/Winter 2025
by Adriano Batista
AWARE, the Hong Kong fashion label, has unveiled its Fall/Winter 2025 collection titled LUCID GAZE. This marks the brand’s third seasonal collection, and it continues AWARE’s focus on meticulous detail, innovative materials, and high-quality craftsmanship. Inspired by the film Until the End of the World, the collection explores the imaginative and creative expressions that emerge from feelings of unease. Moving away from the all-black designs of previous seasons, LUCID GAZE takes a bold, experimental approach, blending new fabrics with silver components to transform familiar elements into something unexpected. The result is a collection that feels both futuristic and grounded, merging the past and present to create a fresh visual story.
Check it out below:
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