Audemars Piguet and 1017 ALYX 9SM introduce their new collaboration
by Gabriel Córdoba Acosta
Matthew M. Williams and his brand 1017 ALYX 9SM come loaded with novelties this season, and a few days ago we echoed the launch of the second musical project of the designer, today, the penultimate week of August we have discovered the new collaboration with the Swiss manufacturer of haute horlogerie Audemars Piguet.
This collaboration consists mainly of four new 37 to 42 mm Royal Oak and Royal Oak Offshore references and a unique Royal Oak piece. The newly presented minimalist/vanguardist yet understated watches combine the manufacturer’s recognizable aesthetic codes with the refined touch of the Williams that will appeal to lovers of urban and contemporary fashion with this true object of desire with which to express their personality.
Available in 18-carat yellow gold, 18-carat white gold, or in a two-tone version, the five models adaptable to all wrists feature a refined dial enriched with the double signature of “Audemars Piguet” and “1017 ALYX 9SM”, as well as exhaustive attention to detail and a holistic sustainable approach.
It is a project that bridges two worlds and serves as an example of how to celebrate the strong ties that the manufacturer has forged with different creative fields, such as fashion. Of this work, François-Henry Bennahmias (CEO of Audemars Piguet) said: “This is the first time we have dressed the Royal Oak and Royal Oak Offshore simultaneously, and it was a natural fit thanks to Matthew’s clean, contemporary design! That is the beauty of this collaboration: the synergies are such that we have taken each other to the next level.” And the American creative director, for his part, commented: “A collaboration like this allows for me to explore and extend my knowledge to another area of excellence.”
What is excellent is the charitable purpose of this collaboration, as the proceeds from the auction of the unique Royal Oak Automatic Chronograph model will go to projects related to supporting learning initiatives for underprivileged children, especially through the actions of the NGOs Kids in Motion and Right to Play. The former supports a specific project in Lamu (Kenya) that enables the population to strengthen its infrastructure and support community activities within the school, while the latter uses play to reveal the potential of each child. The choice to support play-based learning projects was made following the recommendations of the Audemars Piguet and Matthew Williams Foundations, which have been supporting actions in favor of underprivileged children for many years.
The Audemars Piguet and 1017 ALYX 9SM by Matthew M. Williams limited edition watches will be available for purchase at any of their boutiques. Check them out below:











Louis Vuitton reveals its first campaign with Carlos Alcaraz
Lacoste Unveils Three New Tracksuit Lines
The work of Slovak artist Andrej Dúbravský presents a world of bees, caterpillars, flowers, and naked boys who return the viewer’s gaze with confidence.
Pigmentarium has launched a new fragrance, La Petite Mort, created in collaboration with the artist Adonxs.
Kith has opened its first flagship store in the United Kingdom on London’s Regent Street.
The Spanish footwear brand Victoria is marking its 110th anniversary.
Maison&Objet Intérieurs Hong Kong is returning this December with an even more exciting and immersive experience for design lovers and professionals alike.
DSQUARED2 presents its Pre-Fall 2026 men’s collection with the idea that “life is a game.”
The collection focuses on the genuine spirit of the season, highlighting spontaneous gatherings, laughter among friends, and the feeling of a free-spirited winter.
AMIRI has opened its first European flagship boutique in Milan.
Vivobarefoot introduces the Sensus Moc Lace-Up Leather, a shoe that connects a traditional design to a modern barefoot philosophy.
The first cover story of Fucking Young!’s DREAMCORE issue features models Davin Brunson & Bell Hinova.
Our friends from PUMP! are hosting the night of the year: Black Friday reimagined as an editorial moment with sharp lines, strong color, and underwear taking the lead.
A Shaded View on Fashion Film returned for its 17th edition with founder and curator Diane Pernet at the helm, reaffirming her role as one of fashion film’s most uncompromising advocates.
Gucci will present its 2027 Cruise Collection in New York on May 16, 2026.
The selection offers options for men of all ages, including brothers, sons, fathers, uncles, and grandfathers.
The book is a collection of portraits taken over two years, documenting the people who define the city’s club scene.
MANCANDY unveiled its Spring/Summer 2026 collection, titled “ROOT: ANCESTRAL FUTURE.”
MOOHONG’s Spring/Summer 2026 collection reinterprets classic menswear.
Since launching his eponymous Lutz Huelle label in Paris in 2000, the German-born designer has built a reputation for reshaping codes that capture a certain joy that celebrates the individual.
Lanvin presents its festive season collection for 2025. The theme centers on togetherness, celebrating the joy of giving and the warmth of close relationships.
Photographer Pierrot has turned his lens on Rumah Rubah, the Balinese home of Gildas Loaëc, co-founder of Maison Kitsuné.
Oakley is reissuing its iconic X-Metal Juliet sunglasses, a model personally selected by Travis Scott in his new role as the brand’s Chief Visionary.
The mudac museum in Lausanne has given Swiss designer Kévin Germanier a carte blanche for an exhibition titled “Les Monstrueuses.”
This range is designed with a focus on sustainability, as every piece is made from carefully selected leftover leathers and fabrics.
Levi’s has launched a T-shirt collection celebrating the hip-hop group De La Soul.
The brand, which produces artisanal olive oil and home goods, presented an installation at the inaugural Basic.Space NY event in SoHo.
Sónar 2026 has revealed the first part of its lineup, featuring over 100 shows.
The collection, led by Brazilian designer Pedro Andrade, revives pieces from Oakley’s historical archives through Piet’s experimental lens.
Perfume Genius’s new single “Me & Angel” feels like a glowing little world of its own, tender, dreamy, and strangely uplifting.
Moncler and JIL SANDER unveil their first collection together, crafted for Fall/Winter.