Audemars Piguet and 1017 ALYX 9SM introduce their new collaboration
by Gabriel Córdoba Acosta
Matthew M. Williams and his brand 1017 ALYX 9SM come loaded with novelties this season, and a few days ago we echoed the launch of the second musical project of the designer, today, the penultimate week of August we have discovered the new collaboration with the Swiss manufacturer of haute horlogerie Audemars Piguet.
This collaboration consists mainly of four new 37 to 42 mm Royal Oak and Royal Oak Offshore references and a unique Royal Oak piece. The newly presented minimalist/vanguardist yet understated watches combine the manufacturer’s recognizable aesthetic codes with the refined touch of the Williams that will appeal to lovers of urban and contemporary fashion with this true object of desire with which to express their personality.
Available in 18-carat yellow gold, 18-carat white gold, or in a two-tone version, the five models adaptable to all wrists feature a refined dial enriched with the double signature of “Audemars Piguet” and “1017 ALYX 9SM”, as well as exhaustive attention to detail and a holistic sustainable approach.
It is a project that bridges two worlds and serves as an example of how to celebrate the strong ties that the manufacturer has forged with different creative fields, such as fashion. Of this work, François-Henry Bennahmias (CEO of Audemars Piguet) said: “This is the first time we have dressed the Royal Oak and Royal Oak Offshore simultaneously, and it was a natural fit thanks to Matthew’s clean, contemporary design! That is the beauty of this collaboration: the synergies are such that we have taken each other to the next level.” And the American creative director, for his part, commented: “A collaboration like this allows for me to explore and extend my knowledge to another area of excellence.”
What is excellent is the charitable purpose of this collaboration, as the proceeds from the auction of the unique Royal Oak Automatic Chronograph model will go to projects related to supporting learning initiatives for underprivileged children, especially through the actions of the NGOs Kids in Motion and Right to Play. The former supports a specific project in Lamu (Kenya) that enables the population to strengthen its infrastructure and support community activities within the school, while the latter uses play to reveal the potential of each child. The choice to support play-based learning projects was made following the recommendations of the Audemars Piguet and Matthew Williams Foundations, which have been supporting actions in favor of underprivileged children for many years.
The Audemars Piguet and 1017 ALYX 9SM by Matthew M. Williams limited edition watches will be available for purchase at any of their boutiques. Check them out below:
Louis Vuitton reveals its first campaign with Carlos Alcaraz
Lacoste Unveils Three New Tracksuit Lines
For those seeking to build an autumn wardrobe with pieces that last, this first look provides a strong and wearable starting point.
The British newcomer makes his breakout in The Institute, the gripping adaptation of Stephen King’s thriller, where he plays Luke Ellis.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Offset is stepping into a new chapter, and this time, he’s doing it under his real name.
Calvin Klein has launched its Fall 2025 denim campaign, and it stars SEVENTEEN’s Mingyu.
This August Bank Holiday weekend, something important is happening in Newcastle. Side Gallery is holding a print sale called 50×50.
AMIRI’s new campaign builds a world. For Fall/Winter 2025, the brand creates a pure fantasy of Hollywood, a city made of light, shadow, and memory.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Aidan Glass captured by the lens of Keyr Castro and styled by Joel Sebastian, in exclusive for Fucking Young! Online.
This fall, Alpha Industries teams up with No Problemo (the offbeat sub-label from Aries) to put a fresh spin on the classic MA-1 bomber.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
Check out this new video by ALEXAN, shot in Paris in exclusive for Fucking Young! Online.
Tennis style gets a fresh perspective with Y-3’s latest high-performance collection, merging athletic function with avant-garde design.
This capsule is about the beauty of daily life, shaped by the free, easy feeling of the 1970s Mediterranean coast.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
The PUMA’s H-Street is the star in this new Fucking Young! editorial, starring Duot and Valera photographed by Noah Pharrell and styled by Elisa Sanz.
The “DUALITY” collection by A Sinner in Pearls isn’t about choosing sides but about holding two truths at once.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
The collection pulls from Tommy’s archives, mixing nautical vibes with technical upgrades.
Stig Lübben at KULT MODELS Germany photographed by Fred Elfeld and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
Dylan Wrona photographed and styled by Keyr Castro, in exclusive for Fucking Young! Online.
Ilona Staller, better known as Cicciolina, is turning up the heat this Ferragosto with a limited-edition T-shirt series.
Salomon’s XT-Whisper Void is a shoe built for movement, but made for personality.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Jhona Burjack photographed by Gustavo Zylbersztajn and styled by Thiago Biagi, in exclusive for Fucking Young! Online.
