Louis Vuitton is stepping onto the court of style with its latest move – an advertising campaign featuring none other than tennis prodigy Carlos Alcaraz. The occasion? The debut of the Formalwear collection for Spring/Summer 2024.

Blending the essence of contemporary elegance with modern tailoring, the young Ambassador of the House stands as the embodiment of this merger. Alcaraz’s dynamic choreography brings life to the sleek silhouettes of the new Louis Vuitton pieces, showcased through a series of beautiful images and a cool video.


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Mirroring his court prowess, the recent Wimbledon champion and current World No. 1 effortlessly captures the collection’s refined lines through his fluid movements. Each posture reflects the campaign’s essence as Alcaraz dons timeless evening wear and sophisticated essentials. His athletic choreography echoes his tennis talent, a display of the spirit and mastery that has earned him global acclaim.

Check out the campaign images below:


Get ready to witness the fusion of tennis and style as Louis Vuitton’s Men’s Spring/Summer 2024 Formalwear campaign hits stores on August 31st.