Asics by GmbH “GEL-CHAPPAL”
by Adriano Batista
At the core of Berlin-based fashion brand GmbH, is storytelling through the technology of garment making, mixed with their rich personal heritage as children of immigrants in Europe. The GEL-CHAPPAL is taking GmbH’s vision of juxtaposing history and modernity to its purest form.
The upper has a criss-cross of overlaying vegan leather straps, inspired by a Peshwari chappal, a traditional sandal from Pakistan, while the sole retains all the function and comfort of ASICS unsurpassed GEL™ technology. The result is neither a formal shoe nor a sneaker in the conventional sense. It comes in two color-ways: burgundy and black.
For its launch GmbH worked with Indian artist Sam Madhu on creating a digital animation with music by Indonesian duo Gabber Modus Operandi, bringing to life GmbH’s global community at the apex of heritage and futurism.
Available now at www.gmbhgmbh.eu
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