Arthur Fils, the rising star of French tennis, joins Lacoste as brand ambassador
by Adriano Batista
Lacoste has announced that Arthur Fils, one of the most promising French tennis talents, will be its brand ambassador starting from January 1, 2024.
Arthur Fils, who is only 19 years old, has already made a name for himself in the tennis world, following the footsteps of iconic athletes such as Novak Djokovic and Daniil Medvedev, who are currently ranked no. 1 and no. 3 in the world, respectively, and who are also Lacoste ambassadors. He also joins Grigor Dimitrov, the no. 1 player in his category, who recently signed with Lacoste as well.
Arthur Fils has chosen to join Lacoste to help him progress in his career and achieve his goals. He has surrounded himself with a new team of experts, including former French Davis Cup captain Sébastien Grosjean and two-time Grand Slam champion Sergi Bruguera, who are now his coaches. He has also shown his potential by reaching the final of the Next-Gen tournament, which showcases the best young players in the world. He is determined to surpass the limits of the main courts and aspire to great victories.
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